Ediya Inc. Coffee said on the 8th that starting on the 16th, it will overhaul its beverage menu system, expand the sizes of non-coffee drinks, and strengthen the lineup.
Ediya Inc. Coffee expanded the basic size of non-coffee drinks—including milk beverages, tea, and flatccino—from the previous 14 ounces (oz) to 18 ounces. It was standardized to the same large-size system as the existing coffee menu. It also introduced an EXTRA size for flatccinos and shakes, which had been offered only in a single size.
With this overhaul, the average serving volume of non-coffee drinks increased by about 28.6% (14 oz→18 oz), and the average price per milliliter fell by about 16%, strengthening practical benefits for consumers, Ediya Inc. Coffee said. For the herbal tea menu, the volume increased while the existing price was maintained, further improving value for money.
The beverage lineup was also expanded. Six popular seasonal items that drew many requests for re-release were added to the regular menu, and 10 new drinks with new flavors and concepts were added, significantly expanding the non-coffee-centered lineup.
An Ediya Inc. Coffee official said, "This menu overhaul is a practical measure to provide greater satisfaction to consumers and improve franchise operation efficiency," adding, "We will continue to strengthen brand competitiveness by reflecting feedback from customers and the field."