Dong-A Otsuka said on the 5th that it signed a memorandum of understanding (MOU) in the main conference room of the East Sea Regional Coast Guard (hereafter East Sea Coast Guard) to preserve the marine environment and improve public awareness.
The agreement was pursued in connection with Dong-A Otsuka's corporate social responsibility project to preserve the marine ecosystem, "Blue CPR." It aims to expand practical, public participation-centered activities to preserve the marine environment and to activate a public-interest campaign. The signing ceremony on the 4th was attended by Park Cheol-ho, president and CEO of Dong-A Otsuka, and Kim Seong-jong, commissioner of the East Sea Regional Coast Guard, among others.
The main points of the agreement are: ▲ promoting practical projects to restore the marine environment, such as underwater and coastal cleanup activities ▲ building a public-private cooperation system to raise awareness of marine environment preservation by using the promotional capabilities of both institutions.
"Blue CPR" stands for the sea cardiopulmonary resuscitation project (Clean·Protect·Revive). It carries the meaning of reviving the vitality of the sea and creating a sustainable marine ecosystem through waste collection and environmental restoration activities. Dong-A Otsuka said that, given the characteristics of a beverage manufacturing company, it planned the project to strengthen ESG-based social contribution in connection with important water resources protection activities.
Going forward, Dong-A Otsuka and the East Sea Coast Guard plan to institutionalize year-round underwater and coastal cleanup activities and expand public awareness of marine environment preservation through joint promotions and campaigns. In September, Dong-A Otsuka conducted underwater waste collection activities near Cheongcho Lake by the Sokcho Coast Guard.
Park Cheol-ho, president and CEO of Dong-A Otsuka, said, "Through this MOU, we feel a great sense of responsibility as we pursue the important task of preserving the marine environment together," adding, "Centered on the 'Blue CPR' project, Dong-A Otsuka will actively work to improve the marine environment and conserve water resources, and we will continue to expand activities to solve social problems in partnership between the public and private sectors."