CJ OnStyle, operated by the CJ ENM institutional sector's commerce division, said on the 5th that it received the prime minister's award at the "30th Consumer Day" ceremony hosted by the Fair Trade Commission on the 3rd.
CJ OnStyle was recognized for leading consumer-centric values for 18 years since becoming the first in the industry in 2007 to receive Consumer Centered Management (CCM) certification. Consumer Centered Management (CCM) is a system that evaluates and certifies corporations' consumer-related activities on a three-year cycle, certified by the Fair Trade Commission and operated by the Korea Consumer Agency (KCA).
CJ OnStyle was credited with helping to expand the system and raise public awareness by: ▲ supporting new CCM certifications for partners ▲ producing and airing promotional content for the 1372 Consumer Counseling Center and the CCM system ▲ strengthening incentives for CCM-certified partners. It also established a foundation for sustainable growth for small and medium-sized enterprises through its proprietary shared-growth program "YESGO (You ESG ONSTYLE)."
With support from CJ OnStyle, a total of five corporations have obtained CCM certification to date, the most in the industry. In 2023, "NutriOne," and in 2024, "Esther Formula" and "Let's Milan Commerce" received certification; this year, it signed agreements to support certification with "ACE Biome," a health functional food specialist corporation, and "Taeseok Optical," an eyewear specialist corporation.
CJ OnStyle was also highly rated for expanding a differentiated customer experience by introducing "Baro Dochak," the industry's first fast-delivery service brand. Baro Dochak is CJ OnStyle's proprietary delivery brand that integrates various delivery options, including ▲ today delivery ▲ dawn delivery ▲ tomorrow delivery ▲ weekend delivery. In addition, it is strengthening ESG management practices by introducing eco-friendly delivery packaging materials.
A CJ OnStyle official said, "We will continue to expand our customer satisfaction management infrastructure and actively share it with our partners to build a win-win ecosystem for joint growth."