Starbucks Korea said on the 4th that it will unveil new collaboration food items in partnership with a famous chef.
Since October last year, Starbucks has been running the Tasty Journey program, offering a variety of collaboration products. Based on the concept of a "short trip by taste when you need new stimulation in everyday life," it was planned to provide customers with a gourmet experience.
Selected for Tasty Journey this month, the "Yoo Yong-uk barbecue two-cut beef sandwich" was developed in collaboration with Director Yoo Yong-uk, considered a "barbecue master." Yoo runs Yoo Yong-uk Barbecue Lab, a private barbecue dining space, and IMOK, a smoke-dining concept.
The "Yoo Yong-uk barbecue two-cut beef sandwich" combines thick roasted beef cubes and grilled beef with a smoky aroma, harmonizing two types of beef. It is complemented by a Korean-style soy sauce–based sauce from Yoo Yong-uk Barbecue Lab and a signature white sauce.
Starbucks said it decided to sell the item in limited quantities at select stores to maintain taste and quality. The "Yoo Yong-uk barbecue two-cut beef sandwich" will be sold for about two months from the 5th of this month to Feb. 4 next year at a total of five stores: Starbucks Reserve Gwanghwamun, Mangwon Hangang Park, Seoul Forest Station, Starfield COEX Mall R, and Yongsan Station Summit R. Participating stores are subject to change.
In addition, from the 19th to the 31st of this month, all customers who purchase the "Yoo Yong-uk barbecue two-cut beef sandwich" will receive a free Caffè Americano as part of a promotion. A live cooking event is also planned, where Yoo will personally prepare and serve the sandwich in stores.
Yoo said, "The direction of Starbucks' Tasty Journey, which is the 'expansion of the gourmet experience,' aligned with our lab's philosophy," adding, "We put our utmost effort into producing a high-quality result so more customers can experience the essence of honest barbecue."