Nol Universe Co said on the 4th it will promote a joint project with Woori Bank to integrate financial services across the leisure industry. The company plans to gradually carry out cooperative projects that encompass leisure and finance by linking Nol Universe Co's entertainment and travel infrastructure capabilities with Woori Bank's financial services.
As a first step, the two companies will introduce a new customer experience that combines a financial brand with entertainment content through a venue NAMING. sponsorship. On a new ticket sales platform that Woori Bank will unveil in the first quarter of next year, Nol Universe Co's ticket service "NOL Ticket" will sequentially provide content to expand sales channels for performance, exhibition, and sports tickets.
Collaboration will also expand in travel. They are reviewing the introduction of Woori Bank's "Woori SAFE Settlement" solution in the flight ticket reservation and payment process to strengthen settlement stability and enhance customers' travel payment experience. In addition, based on Nol Universe Co's simple payment method "NOL Money," they will expand the financial transaction model and develop new financial services applicable across various leisure consumption areas, including lodging, transportation, and leisure activities.
In addition, the two companies will jointly identify new businesses, including: ▲ specialized financial products and joint marketing for domestic and foreign tourists ▲ a financial support program for small businesses to strengthen the soundness of the travel and lodging ecosystem.
Lee Su-jin, global CEO of Yanolja, said it is "the starting point for creating a new standard that connects leisure and finance," adding, "the two companies will work closely together to make customers' leisure experiences safer and more convenient."
Jung Jin-wan, president of Woori Bank, also said, "in an era when the line between platforms and finance is blurring, we will jointly implement financial services that naturally blend into various moments in travel and daily life."