Otoki said on the 3rd that it will renew and newly introduce its flagship product Jin Jjambbong, which marks its 10th anniversary since launch.
Since its first launch in 2015, Jin Jjambbong has been credited with leading the "fire flavor" trend in Korea's jjambbong ramen market. Otoki plans to use this renewal to further cement its position as a brand leading the premium jjambbong market.
Otoki noted that the core of this renewal is the "deep fire flavor." By enhancing the flavor of the oil-based seasoning compared with the previous version, the product delivers a richer smoky aroma, and it elevates the seafood flavor and jjambbong's signature spicy and peppery taste to meet consumers' preference for bold, deep broth.
The package design has also been updated. The front prominently highlights the message "deep fire flavor," which intuitively conveys the product's key taste point, and adds an English name to improve accessibility for foreign tourist consumers.
The renewed product will be rolled out sequentially through distribution channels nationwide, and a promotion will be held on the official online mall, Otoki Mall, offering a limited quantity of 1,000 freshly produced units for purchase.
An Otoki official said, "Jin Jjambbong has grown over the past 10 years with steady love from consumers," adding, "we will continue to drive innovation in the premium jjambbong ramen market based on the upgraded product quality."