LOTTE Chilsung Beverage said on the 3rd that at the Korea Advertising Awards 2025 held at The Plaza Hotel in Jung-gu on the 2nd, it won in four competitive categories with each brand, including "Icis," "2% When You're Lacking," "Chilsung Cider," and "Saero."
The Korea Advertising Awards, organized by the Korea Federation of Advertising Associations, is a comprehensive advertising award that each year selects ads with high creativity and meaningful campaigns and, through the awards, drives the advertising industry.
The eco-friendly campaign "Icis Pinknic" by Icis won the silver in the Brand Experience Exhibition and Installation category. In Oct. at Dream Forest in Northern Seoul, the brand collaborated with popular characters from Sanrio to install the nation's first oversized pink Hankyodong and a cleaner sculpture equipped with a water purification robot function, and showcased a picnic space and goods made of eco-friendly materials, which earned high marks.
The renewed water-clear near water 2% When You're Lacking selected actors Ahn Hyo-seop and Kim Min-ju as advertising models and filmed a commercial. The ad drew major attention with a cumulative 30 million views and won the bronze in the Campaign Strategy category.
Sailive is a music live series presented on Chilsung Cider's YouTube channel Chilsung Label, and in line with the concept "we are ~ kind of cider" between artists and audiences, it created a point of resonance between the brand and the public. Through this, the brand realized a project that leads culture, offering consumers an experience beyond the product, and won the bronze in the Social Communication category.
Saerodowon, the Apgujeong pop-up store for the zero-sugar soju Saero that concluded in Aug., drew positive responses from consumers by offering a space and dining that fully immersed visitors in the brand universe. The Bead Tableware, which captured the Saero spread and embodies the brand-universe story of the nine-tailed fox ambassador's spirit and the Korean aesthetic that highlights pure white, elegant curves, won the bronze in the Design category.
A LOTTE Chilsung Beverage official said, "We are very honored to receive such a variety of awards at the advertising ceremony representing Korea," adding, "Going forward, beyond simple ads that just promote products, we will offer a range of marketing that presents meaningful experiences to consumers and delivers the brand's deep appeal through relatable content."