Nongshim said on the 1st it will release a limited-edition product that brings to life the cup noodles featured in the popular Netflix animated film "K-Pop Demon Hunters." The three varieties — "Shin Ramyun Hamburger Cup," "Shin Ramyun Superstar Cup," and "Shin Ramyun Spicy Queen Cup" — will go on sale nationwide at retail outlets and on e-commerce starting on the 10th.
Nongshim said the new products are the third series it is unveiling within the "K-Pop Demon Hunters" universe, and that it replicated the flavors of the noodles depicted in the film. In Aug., Nongshim launched globally products that feature "K-Pop Demon Hunters" characters on the packaging of key items such as Shin Ramyun and Shrimp Cracker, and it released limited special products with the package designs from the movie on its own mall, "Nongshim Mall."
Through the three new Shin Ramyun cup products, Nongshim aims to go beyond the "fun to watch" appeal of the previous series and let fans directly enjoy the flavors from the work, delivering the value of Shin Ramyun's global slogan, "Spicy Happiness In Noodles."
"Shin Ramyun Hamburger Cup" offers the most unique flavor among the new products. It captures the Western-style spiciness and sweetness of representative hamburger ingredients such as cheddar cheese, tomato, sautéed onion, paprika, and chipotle, and adds the deep, rich taste of a smoked beef patty to develop a ramen flavor that suits a hamburger's distinctive profile.
"Shin Ramyun Superstar Cup" is a product that recreates the "superstar-flavored ramen" from the animation with taste and visual elements using various ingredients. Nongshim said it embodies the identity of "K-food drawing global attention" with a soup that combines representative ingredients from East and West such as sausage, cheese, and kimchi, and with star-shaped flakes.
"Shin Ramyun Spicy Queen Cup" lets consumers enjoy the deliciously spicy taste of Shin Ramyun, which represents Korea, in a more intense way. It adds heat by combining various chili flavors such as sky pepper and Cheongyang chili to Shin Ramyun's umami, making it twice as spicy as the original Shin Ramyun cup.
Nongshim will also roll out the three new Shin Ramyun cup products in global markets. Starting in the United States at the end of Jan. next year, it plans sequential launches by country, including Australia and Canada, and to maximize results with tailored marketing such as applying container specifications suited to local characteristics.
A Nongshim official said, "These three 'K-Pop Demon Hunters' Shin Ramyun cup products combine Nongshim's technology with the imagination of content to offer consumers something different and fun," adding, "We hope that through Nongshim and Shin Ramyun cups, consumers can expand from the 'pleasure of watching' content to the direct 'experience of tasting.'"