CJ CheilJedang said on the 1st that it will roll out a collaboration campaign with Netmarble's "Koong Ya Restaurants" on its official mall, CJ The Market.
CJ The Market is unveiling a customized year-end and New Year collaboration goods package with "Koong Ya Restaurants." The package consists of three items—a 2026 calendar, an acrylic key ring, and stickers—and features designs that blend CJ CheilJedang's signature products, such as "Hetbahn" and "Bibigo Wang Gyoza," with "Koong Ya Restaurants" characters.
The calendar uses different inner pages each month with distinct moods, and the "Koong Ya Restaurants" stickers can be used on calendars, diaries, and more. The acrylic key ring comes in two versions: "Onion Koong Ya," holding dumplings in both hands, and "Rice Ball Koong Ya," placed inside a Hetbahn cup.
"Koong Ya Restaurants" is a spinoff character brand from Netmarble's popular "Koong Ya" series, and it has been drawing popularity on Instagram by offering lifestyle content that resonates with Millennials and Gen Z.
The collaboration goods will be offered through a frequency event on CJ The Market for one week starting today. Customers who complete all daily missions for seven days—such as reading a magazine, following on social media, and posting comments—can receive limited-edition goods on a first-come, first-served basis.
During the same period, CJ The Market will also run its monthly discount event, "The Sale Festa (The Saepe)." All products will be offered at discounts of up to 75%, and stackable coupons for up to an additional 15% off will be provided. In addition, daily rotating popular items will be available at special limited-quantity prices.