CJ Olive Young said on the 28th that it selected 166 products across 40 institutional sectors through the 2025 Olive Young Awards. Starting at the end of this month, it will run promotions focused on the award-winning products during the Ol-Young Sale period.
The Olive Young Awards is a year-end trend settlement of account event that selects and announces popular products by institutional sector based on about 180 million cases of annual customer purchase data. It marked its 10th anniversary last year.
This year, it expanded the award institutional sectors to reflect trends and customer needs. Reflecting the "home care" trend of managing oneself at home, it newly created the self-beauty institutional sector. A lifestyle institutional sector covering fashion, hobbies, and living goods was also added.
As the scope of skincare expanded from face and body to hands, it newly created a hand care institutional sector and introduced an oral after-care institutional sector that manages bad breath after brushing.
With the continued global popularity of K-beauty, it newly created three institutional sectors: Global Best Performer, Rising, and Rookie. It also reflected purchase data from the Olive Young Global Mall, available at offline stores in Korea and in 150 countries overseas.
Olive Young plans to showcase various promotions centered on the award-winning products during the Ol-Young Sale, which runs from the 30th to Dec. 6. It will offer limited-edition sets and additional discounts for foreign tourists.
The year-end settlement of account special deals will also discount non-awards products. It prepared various benefits, including a four-coupon pack available on specific dates, first-come, first-served coupons offered daily, and advance coupons issued before the sale.