Oriental Brewery said on the 28th that its campaign "Our Neighborhood Hero" won the Minister of Trade, Industry and Energy Award in the warm society institutional sector at the 2025 CSR Film Festival Awards.
The CSR Film Festival Awards spotlights, through video, the social contribution activities of corporations and institutions that achieved co-growth with their local communities over the year and shares their value. The judges select winners based on the international standard for corporate social responsibility, "ISO 26000," using the criteria of ▲ creativity of planning ▲ seriousness of the social issue ▲ social problem-solving ▲ artistry (communicative power).
The "Our Neighborhood Hero" campaign is a project that highlights self-employed business owners who protect neighborhood commercial districts in an era of 1 million small-business closures as the hidden "heroes" of our society. The campaign video for which Oriental Brewery won compiles real stories of shop owners whom sales representatives met in the field nationwide to capture realistic stories of neighborhood commercial districts.
Koo Ja-beom, executive vice president of Oriental Brewery, said, "This award recognizes Oriental Brewery's sincerity in pursuing mutual growth with self-employed business owners in neighborhood commercial districts," adding, "We will continue to work for sustainable co-growth with local commercial districts nationwide."