Women's fashion brand Mardi Mercredi is ramping up preparations for a listing, aiming for an IPO in the first half of 2026.
Park Hwa-mok, CEO of Mardi Mercredi, specified the IPO timing on the 27th at the Long Black Conference 2026 held at COEX in Gangnam-gu, Seoul. Marque Mercredi rose to a mass-market brand in a short period after becoming famous in 2018 for its "flower graphic." This year's expected revenue is 150 billion won.
Peacepiece Studio, the operator of Mardi Mercredi, secured a Series A investment of about 50 billion won in 2023, laying the groundwork for global expansion. In early 2024, it selected NH Investment & Securities and Mirae Asset Securities as lead underwriters. Since then, it has carried out capital structure adjustments such as a bonus issue and a stock split, and has also worked to align governance with listed-company standards by expanding the board and establishing an audit committee.
Regarding the reason for pursuing an IPO, Park said, "I thought there was no reason not to list, so we have prepared from early on. The process of preparing for a listing itself makes the company healthier and more transparent," adding, "We will become a brand that expands beyond fashion into family and lifestyle." Park also said, "I want to create a model in which a brand that started in Korea proceeds to a listing solely on its own IP (intellectual property)."
When the moderator asked whether there had been any thought of selling the brand (an exit), Park answered, "In our (brand operation principles), the most important standard for any action is whether it 'has style' or not. Openly chasing money is the least stylish thing for us." Park also emphasized, "Mardi Mercredi is a brand we have raised like a child."