GS Retail said on the 26th that it carried out an organizational reshuffle to boost execution in its convenience store and supermarket businesses.
Previously, GS Retail operated under two BUs: the "Platform BU (Business Unit)," overseeing convenience store and supermarket businesses, and the "Home Shopping BU," overseeing home shopping. Through this reshuffle, the convenience store division and the supermarket division were each elevated to independent BUs.
Along with this, GS Retail created a Platform SU (Support Unit) that oversees merchandise planning (MD), marketing, and store support for convenience stores and supermarkets. Under the Platform SU, the MD headquarters and the marketing institutional sector are organized to strengthen shared capabilities usable across both convenience stores and supermarkets and to raise professionalism.
The Home Shopping BU will create an "Integrated Sales institutional sector" to strengthen synergies between TV and mobile shopping.
A GS Retail official said, "This organizational reshuffle focused on strengthening business competitiveness in line with changes in the management environment, including consumption shifts caused by high inflation and a strong dollar, intensifying competition among retail formats, and the accelerating advancement of artificial intelligence (AI) technology."
The official added, "In particular, shifting to a BU structure centered on core businesses is expected to maximize management efficiency through agile and efficient decision-making."