GS Retail, which operates the GS25 convenience store chain, said on the 26th that 888 sets of Daisy Ale, a collaboration beer by singer G-Dragon's fashion brand Peaceminusone and Japanese beer brand Hitachino Nest, sold out one minute after preorders began.
According to GS Retail, Daisy Ale will be available for preorder for three days from today through the 28th, with 888 sets offered each day in the Wine25 Plus section of its Our Neighborhood GS app. The first preorder window opened at 11 a.m. today, and all 888 sets sold out in one minute.
GS Retail believes the sellout resulted from a combination of Peaceminusone's package design featuring the flower "daisy," which symbolizes GD, and Hitachino Nest's globally recognized brewing technology. In fact, on social media, posts with photos and comments certifying Daisy Ale are appearing everywhere, using phrases such as "a beautiful beer with high collectible value even if you don't drink it."
Given that it sold out on the first day of preorders, GS Retail expects the remaining two days to sell out quickly as well. Total sales during the preorder period amount to 2,664 sets, or about 16,000 cans.
GS Retail plans to operate a Daisy Ale pop-up store (temporary shop) from the 4th to the 9th of next month. Then, starting on the 11th of next month, it will roll out sequentially at GS25 and GS The Fresh stores nationwide, which is expected to carry the momentum into the year-end season.
Choi Song-hwa, manager on GS Retail's brand marketing team, said, "The explosive response of a 'one-minute cut' on the first day of Daisy Ale preorders shows the enthusiasm of fans and the interest of beer lovers," and noted, "Daisy Ale appears likely to become a steady seller."