Otoki said on the 26th it will unveil an unconventional experiential space called "Otoki Ramen Land" in collaboration with Centum Spa Land, Busan's signature jjimjil spa operated by Chosun Hotels & Resorts.
Otoki noted the collaboration was prepared to combine K-ramen culture with Spa Land's popular experiential content to offer a new K-culture experience to domestic and foreign visitors.
"Otoki Ramen Land" is an unconventional experiential space where visitors can enjoy in one place the combination of a "jjimjil spa," considered a must on trips to Korea, and "ramen." In fact, interest in jjimjil spa experiences is growing among tourists visiting Busan, with about 50% of Spa Land's visitors being foreigners. Visitors can directly experience Korean-style ramen culture by tasting various ramen from Otoki at Spa Land.
On site, more than 20 varieties of ramen are available, including Otoki's flagship "Jin Ramen." The space is designed so visitors can experience the brand concept throughout and share it on social media.
"Otoki Ramen Land" has been operating since the 25th, the day before. An Otoki official said, "Otoki Ramen Land will be the best experience for foreign tourists to feel Korea's lifestyle firsthand through the creation of a new space combining ramen and Spa Land, a K-healing space," adding, "As Korea's representative ramen meets Busan's spa culture, we expect it to establish itself as a global hot place."