Starbucks' fall seasonal drinks, "Black Glazed Latte" (블글라) and "Matcha Glazed Latte" (말글라), surpassed 10 million cups sold in a single season for the first time among seasonal beverages.
Starbucks Korea said on the 25th it will extend the sales period of "블글라" and "말글라" once more and offer them through the 31st of next month.
Released on Sept. (지난 9월), "블글라" and "말글라" surpassed 7 million cumulative cups sold in about a month after launch, and broke 10 million cumulative cups sold by mid-month.
Starbucks said the drinks are still selling at a pace similar to the fall season, maintaining No. 2 (블글라) and No. 4 (말글라) in sales after "Caffè Americano."
Consumers in their 20s and 30s accounted for nearly 70% of purchases, showing strong preference, and "블글라" recorded a high repurchase rate, with more than about 40% of buyers purchasing the drink again.
A Starbucks official said, "As the weather has recently turned colder and customer demand for warm latte drinks is gradually increasing, we expect more customers will look for 블글라 and 말글라," adding, "Thanks to customers' support, we have decided to extend sales and will do our best to ensure stable supplies of raw and subsidiary materials."