SPC Baskin-Robbins said on the 24th that it unveiled its 2025 Christmas cakes at "Workshop by Baskin-Robbins" (hereafter "Workshop").
Baskin-Robbins introduced 18 types of ice cream cakes under the theme "Holiday Fantasy." It applied characters such as rabbits, squirrels, cats, Santa, and Rudolph to the cake designs and packaging.
This season's products incorporate dessert elements into the manufacturing process so customers can enjoy the appeal of both bakery and ice cream cakes at the same time. Using various technologies that turn popular desserts into ice cream, the brand enhanced design, flavor, and texture.
The flagship "Golden Brûlée Fantasy" features white chocolate with a brûlée texture on top of the cake. Meringue pieces on the side recreate the crisp texture of pavlova (a type of dessert with a meringue base). "Choco S'more Fantasy" tops the cake with marshmallows coated in white chocolate, expressing the winter-season staple drink "hot chocolate" as an ice cream cake.
The brand also introduced "Holiday Chocolate Fantasy," which uses "ultra-low-temperature molding technology" to create tart-shaped ice cream and adds a crispy crunch on the exterior to bring out a tart-like texture; "Snow Baumkuchen," which combines two flavors of ice cream with baumkuchen using a "dual-filling method"; and the brick-shaped "Brick Cake," which strengthens three-dimensional texture with a technique that adds crunch layers to the center and top of the cake.
Christmas versions of "More Loaded Cake" and "Petit Cake," first introduced this year, are also being released. They include the "Fruit Bite" series, which reproduces the taste and look of fruitcake, and the "Petit Zootopia Cake" series, which uses a 3D "Petit Cake" platform featuring a glacage coating technology that maintains gloss and transparency even when frozen.
Along with the cake reveal, Baskin-Robbins is launching a Christmas campaign with various activities. It will release an ad video on the Baskin-Robbins YouTube channel featuring a story of animal characters making cakes, and will unveil winter goods created with the lifestyle brand "Hunter."
A Baskin-Robbins official said, "Baskin-Robbins, which has led Korea's ice cream cake market with 'Whatchuwant,' will open the second act of the ice cream cake heyday this season with more advanced technology," adding, "We will continue to build a lineup of cakes with an original concept that competitors cannot easily follow, with 'cakes achievable only with ice cream' as our core strategy."