The ad for LOTTE Chilsung Beverage's "Chilsung Cider" surpassed a cumulative 50 million views a little over a month after its release.
The ad that LOTTE Chilsung Beverage released at the end of Oct. was produced to announce the introduction of Korea's first 100% recycled MR-PET (Mechanical Recycled PET). With the concept "The first changes everyone," it was posted on the official YouTube and Instagram channels of LOTTE Chilsung Beverage.
The ad consists of a migratory bird version featuring a lead bird flying ahead to guide the flock, and a penguin version showing a penguin diving into the sea first to find food and prompting other penguins to act. By portraying leaders in nature, it highlights the brand's pioneering role and introduces the 500ml Chilsung Cider PET bottle made with 100% recycled MR-PET.
LOTTE Chilsung Beverage said it conveyed the meaning of value-based consumption pursued by the brand by letting people know that simply buying Chilsung Cider can help protect the Earth in daily life. It further completed the campaign's message by sharing the direction of change from product development to marketing. Consumers also shared positive opinions on social media such as "The message of nature and the product go well together" and "Small choices make big changes."
The 500ml Chilsung Cider PET bottle made with 100% recycled MR-PET, released in Nov., also adopted new label and container designs. The label added the notation "100% RECYCLED BOTTLE" to signal the use of recycled materials, and the lower part of the PET bottle features an embossed star-shaped pattern for a more refined look. The grip was also improved to enhance user convenience.
An official at LOTTE Chilsung Beverage said, "We hope the introduction of Chilsung Cider's new PET bottle will become a model case that raises the bar for beverage packaging standards in Korea," adding, "Under the conviction that 'the first changes everyone,' we will continue responsible actions for future generations."