Shinsegae Department Store said on the 23rd that it will exclusively debut in Korea the official pop-up for the "2025 MAMA AWARDS," billed as a global flagship K-pop awards ceremony.
It was planned so that domestic fans who cannot make it to the site in Hong Kong can preview the excitement of the awards and create special memories. Advance reservations have already closed, but starting that day, entry is available through on-site reservations without advance booking.
The pop-up will be themed around this year's MAMA AWARDS concert slogan, "Uh-heung (UH-HEUNG)." Various photo zones will also be set up so visitors can take pictures as if they are at the awards. The official MD product, Uh-heung (UH-HEUNG) Special Edition, will also be available at the pop-up.
A Shinsegae Department Store official said, "We will deliver an experience where you can bring Hong Kong's excitement in advance to feel the awards' vibrancy as it is, while also taking part in meaningful giving."