GS Retail said on the 21st it will launch a new social contribution program, "GS Retail Dream On," to support children with leukemia and childhood cancer.

GS Retail Dream On is divided into medical expense support for child patients, congratulatory gifts after recovery, and psychological and emotional recovery activities for patients and their families.

On the 20th, at the Korea Association for Children with Leukemia and Cancer, Gwak Chang-heon (right), head of sustainability at GS Retail, Huh In-young (left), secretary-general of the Korea Association for Children with Leukemia and Cancer, and Park Cheol-young (center), head of the Korea Childhood Cancer Parents' Association, pose for a commemorative photo after the donation ceremony to support children with leukemia and childhood cancer. /Courtesy of GS Retail

GS Retail the previous day delivered a 100 million won donation to the Korea Association for Children with Leukemia and Cancer to support the health and daily life recovery of children with leukemia and childhood cancer and their families.

Gwak Chang-heon, head of sustainability management at GS Retail, said, "We planned a new social contribution program to expand initiatives that provide practical help to children with leukemia and childhood cancer and their families."

GS Retail plans to actively strengthen support for child and adolescent patients who need long-term assistance, expanding ESG (environment, social and governance) management practices and social responsibility.

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