SPC Samlip said on the 20th that, marking its 80th anniversary, it released two varieties of "premium Samlip Hopang" with enhanced taste and aroma.
SPC Samlip, which began as the bakery "Sangmidang" (賞美堂) that opened in Ongjin, Hwanghae Province, in 1945, marks its 80th anniversary this year. Samlip Hopang, one of its signature products, has been loved as a representative winter snack since its first launch in 1971, and has become a steady seller with cumulative sales of 6.8 billion units.
The newly released products are "gamju whole red bean hopang" and "black sugar sweet red bean hopang." The gamju whole red bean hopang features the gentle sweetness of traditional "gamju," made by fermenting rice and nuruk, and the texture of whole red beans. By using tangzhong (flour boiled with water) made with gamju, it delivers a chewy texture, and gamju is also added to the red bean paste to give it a smooth sweetness.
The "black sugar sweet red bean hopang" brings out the strong, deep sweetness of cane sugar by using black sugar traditionally used to make snacks such as yakgwa and gangjeong. It applies the optimal blending ratio of black sugar syrup and black sugar flavor.
SPC Samlip explained that when the two products are cooked in a steamer, the steam generated during steaming gently warms the hopang, bringing out the original aroma and flavor of the ingredients. Both products are sold through online channels, including convenience stores and the Samlip official mall.
An SPC Samlip official said, "Marking our 80th anniversary, we launched premium products so you can experience the long-loved Samlip Hopang with a deeper and more special taste," adding, "We will continue to deliver the unparalleled, original hopang's unique taste and quality through relentless research and development."