Handsome, a fashion-specialized corporations affiliated with Hyundai Department Store Group, said on the 20th it will open holiday pop-up stores (temporary shops) for the U.S. fashion brand "SKIMS" at two locations from the 21st through the end of next month: TOMG. (Tomg) Seongsu in Seongsu-dong, Seongdong District, Seoul, and the second floor of The Hyundai Seoul.
SKIMS is a brand co-founded in 2019 by "Kim Kardashian," famous as a U.S. celebrity, and fashion entrepreneur "Jens Grede." It is gaining worldwide popularity with shapewear that beautifully accentuates curves, as well as highly stretchy underwear that expands to twice its size, and loungewear.
Both pop-up stores are designed with SKIMS' signature interior concept. They feature a soft-toned color palette, details reminiscent of cable knit (knit with many twists), and mannequins that emphasize the brand's unique hues. In particular, Handsome transformed the entire first and second floors of the TOM GREYHOUND Seongsu store, totaling 119㎡ (about 36 pyeong), into a SKIMS pop-up store to realize the SKIMS concept.
The pop-up will showcase more than 120 products, including SKIMS' 2025 new line, the "Holiday Collection." The Holiday Collection is designed with SKIMS' own Christmas-themed pattern prints. Representative products include the flannel sleep set (195,000 won), Snow Bunny cable knit shrunken hoodie (215,000 won), and Snow Bunny cable knit pants (195,000 won). It will also sell existing SKIMS bestsellers such as the Fits Everybody long-sleeve T-shirt (110,000 won), cotton fleece classic hoodie (165,000 won), and cotton jersey T-shirt (90,000 won).
A Handsome official said, "This SKIMS pop-up store is meaningful in that, beyond existing Handsome customers, it introduces the globally renowned brand SKIMS to domestic consumers for the first time in Korea's fashion industry," adding, "We will continue to curate and present a variety of famous overseas fashion brands that meet domestic customer needs, offering newness to customers."