APR Co. said on the 20th that its flagship brand "Medicube" saw its monthly sales rise about 30% within three months of entering U.S. cosmetics retailer Ulta Beauty (ULTA).
Medicube officially launched sales on Ulta Beauty's online store and in about 1,400 local offline stores in August.
Last month, Medicube ranked No. 1 in online sales in Ulta Beauty's skincare category. In the combined rankings, including offline results, it placed third.
With higher sales volume, purchase order amounts also rose sharply. Last month's purchase orders increased about 40% from the initial orders in August. In September, when order volume surged due to promotions and marketing, an extra special purchase order was placed.
APR Co. is strengthening its global presence with a focus on the United States. Cumulative U.S. sales in the first to third quarters this year were 317.6 billion won, accounting for more than 32% of total sales (979.7 billion won). During the same period, U.S. sales grew about 256% year over year.
An APR Co. official said, "The partnership with Ulta Beauty is becoming an important turning point in expanding the brand in the United States," and added, "We will carry the positive momentum through the end of the year, which overlaps with the promotion season such as Black Friday."