GS25, the convenience store run by GS Retail, is expanding its winter-season apparel lineup with Musinsa Standard as the cold season arrives.
GS25 said on the 20th that it will launch new winter products for "Musinsa Standard Express." Targeting high demand in cold weather for innerwear and daily apparel, the lineup includes: ▲ Musinsa Standard "Heat Standard" men's crewneck T-shirt innerwear, 1 item (black, 13,900 won) ▲ Musinsa Standard crewneck long-sleeve T-shirts, 2 items (white, black, 19,900 won).
Musinsa Standard Heat Standard is innerwear made with functional yarns that enhance heat retention. With a silhouette that naturally fits close to the body and a three-quarter sleeve design, it does not show even when worn under an outer (coat).
The Musinsa Standard crewneck long-sleeve uses 100% 16's count combed cotton for a soft hand feel. Spandex fabric is applied to the neckline and cuffs to improve mobility and durability. With a natural shoulder line and a basic design, it can be worn comfortably in daily life.
GS25 currently operates Musinsa Standard Express in about 5,000 stores nationwide. From the 12th to the 18th of this month, sales of Musinsa products rose 181.2% compared with Mar. 5–11 at the initial launch. Popular items include relaxed-fit short sleeves (15,900 won), men's trunks (8,900 won), women's seamless panties (8,900 won), and crew socks (3,600 won).
Ko Ung, MD of the Life Living Team at GS Retail, said, "Musinsa Standard Express is a model that reflects customer needs to purchase apparel-related products quickly and conveniently at convenience stores, while maintaining excellent quality," adding, "We plan to strengthen product power around winter essentials to help attract new customers in their 10s and 30s."