Via Shinsegae, the premium travel platform of Shinsegae Department Store, said on the 20th that it will open an offline consultation desk, "Travel Concierge," to mark the 100th day since its launch.

Via Shinsegae plans to open the "Travel Concierge" on the 4th floor of Busan Centum City on the 28th. A travel expert will be on site to recommend travel products from Via Shinsegae that suit consultation customers and help with travel consultations and reservations.

An image of ViaShinsegae displayed on the exterior wall billboard of the main store of Shinsegae Department Store. /Courtesy of Shinsegae Department Store

The Travel Concierge operates from 10:30 a.m., the department store's opening time, to 6 p.m. Customers can apply for a consultation in the Via Shinsegae section of the Shinsegae Department Store application (app), make an appointment to visit, and use the service.

Customers who receive consultations at the Travel Concierge through Dec. 31 will receive a travel-related key ring, and those who book a travel product will be offered a free flight from Gimhae Airport to Incheon Airport or Gimpo Airport as part of a promotion.

Shinsegae Department Store plans to start with the Centum City Travel Concierge and expand to more stores in the future.

Since its launch, Via Shinsegae has drawn attention for being differentiated from other travel products. Benefits such as private tours, eliminating unnecessary options, and overnight stays at places typically visited only for sightseeing have been well received.

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