Chief Executive Cho Dong-ju of E-Land World said in an in-house message on the 19th that production and deliveries are stabilizing after the fire at the Cheonan fashion logistics center on the 15th.
Cho said, "We suffered enormous losses from this incident," and added, "If you look only at the damage, it is a situation where we cannot help but be discouraged, but through all of you coming together in a difficult time, I felt again that the company is dynamically alive and breathing."
Regarding the current status of product production and delivery, Cho said, "Under the 2-day/5-day production system, new products made at domestic production bases are arriving in stores in less than two days, and at overseas production bases, winter products are being produced at an unbelievably fast pace."
The 2-day/5-day system, with the motto "produce only the quantity of clothing that customers need," tests market response with small-batch production at domestic bases over two days, then proceeds to mass production by overseas partners over five days. For mass production, only the required volume is produced within 120 hours and even store display in Korea is completed.
Cho said, "Through the group's logistics infrastructure and hub logistics system, we are quickly stabilizing online deliveries and minimizing inconvenience for customers."
He added, "Medical staff from E-Land Clinic and employees of the E-Land Welfare Foundation will go down to the Cheonan area to assist with medical care for nearby residents, on-site civil complaints, and insurance guidance," and said, "In the process of handling the aftermath of the incident, we will do everything we can to ensure that the local community and our neighbors do not experience inconvenience."