Musinsa said on the 18th that its largest annual online-offline discount campaign, "Mujinjang 25 winter Black Friday," recorded 60 billion won in sales in a single day.
The event began at 7 p.m. on the 16th and surpassed a cumulative 10 billion won in sales in about 90 minutes. Around 8 p.m. on the 17th, or 25 hours later, it exceeded a cumulative 60 billion won. The number of items sold reached 1 million, meaning more than 600 items were sold per minute.
On the first day, footwear was popular. ▲ Nike "Air Force 1 07 M," ▲ Ugg "Signature Suede Tasman Slipper," and ▲ Kinchi "Shower - 808" derby shoes ranked near the top. Beyond shoes, winter outerwear (coats) drew attention.
Foot traffic also continued at the offline select shop "Musinsa Store." On the first day of the event alone, a combined 23,000 people visited the four stores in Seongsu, Hongdae, Gangnam, and Daegu. More than 2,600 people took part in the offline event held in Seongsu.
Mujinjang 25 winter Black Friday runs until midnight on the 26th. During the remaining period, new special-deal items will be unveiled daily by theme, including signature specials, limited-quantity specials, one-day specials, seasonless specials, and category day.