The group that includes Moon Seoyoon (stage name "Annie"), the granddaughter of Shinsegae Group Executive Chair Lee Myung-hee and the eldest daughter of Shinsegae Co. Chair Chung Yoo-kyung, has become the new model for color cosmetics brand CLIO. Even though group affiliate Shinsegae International operates its own beauty brands such as "VIVIDICI" and "AMUSE," the owner family's third generation joining as a model for an external brand is drawing industry attention.
According to the industry on the 17th, CLIO recently selected the coed group ALLDAY PROJECT as its model. CLIO said, "We are embarking on a new journey as ALLDAY PROJECT's sensibility of pursuing novelty without staying on the boundary meets CLIO's identity."
ALLDAY PROJECT is the group that includes the eldest daughter of Chair Chung Yoo-kyung, Moon. This is the first time the group is serving as an exclusive model for a beauty brand.
Shinsegae International currently owns in-house beauty lines such as "VIVIDICI," "YEHWADAM," and "AMUSE." Moon Seoyoon's father, Signite CEO Moon Sung-wook, previously served as head of the business planning division at Shinsegae International.
Previously, ALLDAY PROJECT was also named an official ambassador for Salomon Korea. Salomon's domestic distribution rights were once held by Shinsegae International, but the company exited the business in 2015. Currently, Amer Sports Korea, founded in 1996, imports and distributes Salomon, Wilson, Atomic, and more.