Lotte Department Store said on the 16th that it will open the premium lifestyle select shop "The Conran Shop" on the ninth floor of the main building at its Jamsil branch, spanning 165㎡ (50 pyeong).
The Conran Shop is a global lifestyle brand based in London, operating stores in Paris, Tokyo, Seoul and elsewhere. The Jamsil branch store will debut with a "compact total lifestyle select shop" concept. It will offer more than 1,600 products ranging from furniture to lighting and interior accessories.
In particular, the store prepared Christmas collections from the brand "NOUNOU," as well as collaboration items such as T-shirts, sweatshirts and caps, and Christmas and year-end season products from "Unkind Home," "Lydia Solutions," and "Slow Pharmacy."
Choi Dong-hee, head of content at Lotte Department Store, said, "The Conran Shop has established itself as a lifestyle brand that proposes both space and sensibility," adding, "The new Jamsil branch store will serve as a new base leading premium gift culture and provide a differentiated shopping experience."