E-Land Group Fashion said on the 16th that deliveries of some products are being delayed because of a fire that broke out on the 15th at the Cheonan logistics center in South Chungcheong Province.
New Balance, a brand distributed domestically by E-Land Group World, said on its website the previous day, "An unexpected delay issue has occurred in the logistics center's operating schedule, so shipments for some orders are running later than usual," and added, "Products are being prepared for shipment in sequence. We will provide guidance as soon as the exact schedule is confirmed."
E-Land Group Fashion posted the same notice on the websites of its brands such as Spao and Roem to inform customers of the shipping delays.
The fire broke out around 6 a.m. on the 15th in the upper floors of the E-Land Group Fashion logistics center in Yongjeong-ri, Pungse-myeon, Dongnam District, Cheonan, South Chungcheong Province. It was initially brought under control at 3:35 p.m., about nine hours and 30 minutes after it started. No casualties have been identified at this time.
Fire authorities plan to begin an on-site inspection to determine the exact ignition point and cause as soon as the blaze is fully extinguished, while also launching an investigation into the scale of the damage and the recovery plan.
The Cheonan logistics center stores 10 brands, including not only New Balance but also Spao and Who.A.U. As a result, delivery delays for products from those brands appear inevitable.