11Street said on the 14th that its third-quarter results this year came in at 104.7 billion won in sales and an operating loss of 8.8 billion won. Sales fell 14% from a year earlier, but the loss narrowed by 39.7%. The company said realigning its business portfolio around higher-margin product groups and pushing expense efficiencies led to results.
In the open market institutional sector, 11Street has posted operating profit for 20 consecutive months from March last year through October this year. The integrated grocery shopping platform "Mart Plus," launched in May, is also growing rapidly. Through last month, cumulative purchasing customers reached 2.3 million (including duplicates), and products sold surpassed 6.7 million.
Its strategy to expand customer inflows is also delivering results. The free membership "11Street Plus" surpassed 1.2 million subscribers one year after launch. The cumulative payment transaction amount for the two programs offering ultra-low-price products, "10-Min Rush" and "60-Min Rush," stood at 25 billion won as of last month. Large promotions newly introduced this year, including "Digital 11 Day," "One Day Big Deal," and "E-Coupon Mega Day," have also driven an increase in visitors, keeping 11Street's monthly active users (MAU) at No. 2 in the industry.
It also expanded seller support policies. 11Street launched a seller-only mobile app in June and introduced a simplified sign-up process in July to streamline onboarding procedures. As a result, the number of new sellers in the past three months (August–October) increased 13% from a year earlier.
11Street plans to continue its improvement in results during the year-end shopping peak season. The "2025 Grand 11 Day," held from the 1st to the 11th of this month, drew more than 24 million visitors and received a strong response. Transaction amounts surged mainly in the digital/appliances and grocery categories, and as many as 300 products recorded sales of more than 100 million won each.
President Park Hyeon-su of 11Street said, "We will continue to prioritize strengthening profitability to further solidify the trend of improving results," adding, "We will create new growth momentum based on strong fundamentals and leap forward as a leading company in the commerce industry."