Hyungji Elite significantly improved profitability on the back of its sports and school uniform businesses.
On the 14th, according to the Financial Supervisory Service's Data Analysis, Retrieval and Transfer System (DART), Hyungji Elite's first quarter (July–September 2025, June settlement of account company) revenue rose 34% year over year to 44.6 billion won. Operating profit for the same period jumped 402% to 7.5 billion won, and net profit climbed 433% to 6.2 billion won.
The company said performance growth was driven by results in sports merchandising and school uniforms, as well as the new workwear (work clothing) business institutional sector. In particular, revenue from the sports merchandising business increased 175% year over year to 24.7 billion won.
As baseball drew strong audiences, demand for related goods (souvenirs) increased, and the popup store (temporary store) commemorating the friendly match between FC Barcelona and FC Seoul, in which it participated as a partner of both clubs, also drew attention.
Revenue from the school uniform business rose 22%, as demand for premium uniforms increased, centered on China. As for the workwear business, it is expanding from B2B (business-to-business transactions) to B2C (business-to-consumer transactions).
A Hyungji Elite official said the company will focus capabilities on strengthening product quality and expanding its portfolio to maximize competitiveness, adding that it will accelerate growth by maximizing efficiency through companywide artificial intelligence (AI)-based management innovation (AX).