OTOKI said on the 14th that it has expanded the launch of "Jeju Ttot-ttot Ramen," allowing people to conveniently enjoy at home "Geumak Ttot-ttot Ramen," known as a signature ramen spot in Jeju, nationwide.
OTOKI explained that "Jeju Ttot-ttot Ramen" completes a spicy, rich broth by adding Geumak Ttot-ttot Ramen's secret seasoning sauce to Jin Ramen spicy, and realizes Jeju's unique "bezigeun taste," meaning a deep, savory flavor like meat simmered for a long time.
It also emphasized the value of shared growth with the region. It uses a "Jeju Manong block" made by drying and processing garlic produced in Daejeong-eup, Jeju, a major garlic-producing area nationwide, and applies Jeju pork, including black pork, as an ingredient. In particular, by using black pork hind leg meat, known as a consumer-disfavored cut, it helped expand sales channels for the local pig farming industry.
Previously sold only in Jeju souvenir shops and online in limited quantities, it has been switched to a general release starting with this launch and can be found across various channels such as nationwide discount stores and chain supermarkets. Events will also be held to mark the launch. Along with a discount event on the OTOKI Mall, the official OTOKI Ramen social media accounts plan to support travel expenses to Jeju through a drawing for those who verify their purchase of the product.
An OTOKI official said, "With this collaboration ramen that captures the tastes and stories of Jeju, we sought to deliver a different ramen experience and shared growth with the region," adding, "We will continue to provide new enjoyment through collaborations and limited editions that highlight regional characteristics."