CJ CheilJedang said on the 14th that its cost-price kimchi "Seup Kimchi" won the Minister of Trade, Industry and Energy Award (silver) at the 2025 Good Design Awards.
The Good Design Awards are Korea's most prestigious design awards, held annually across all areas including product, visual, and environment. They are hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion. Through a first-round screening, products with excellent design are selected and granted the government-certified GD (Good Design) mark, and among products receiving this mark, the grand prize, gold, and other main awards are conferred after a second-round screening. This year, about 1,030 entries were submitted, and among them, 80 companies received main awards.
Featuring an intensely spicy taste, "Seup Kimchi" was planned and designed to target the changing digital environment and the MZ generation (born from the late 1980s to the early 2000s). It received high marks for its innovative design using Hangul, creative NAMING. that powerfully conveys the product's attributes, and intuitive and simple packaging. Earlier, on Aug., it won a main award in the Brand and Communication design category at Germany's 2025 Red Dot Design Award, one of the world's top three design awards, together with the Bibigo kimchi cooking all-purpose sauce.
Along with Seup Kimchi's main award, "Gourmet Daega Tangsuyuk" was also selected as an excellent design product of the year. A CJ CheilJedang official said, "This award recognizes the unique brand identity and the completeness of the innovative design of 'Seup Kimchi' and 'Gourmet Daega Tangsuyuk,'" adding, "In the field of design as well, we will work to inform consumers about and draw empathy for the value and stories of CJ CheilJedang's diverse brands and products."