Musinsa said on the 14th it will hold its largest annual online and offline discount campaign, "Musinsa Mujinjang 25 Winter Black Friday." The company will offer various discounts on more than 600,000 products from over 4,500 brands, including domestic designer labels.
The sale will run for 11 days from 7 p.m. on the 16th to midnight on the 26th. During the event, new special-price items will be introduced by theme, including ▲signature specials ▲limited-quantity specials ▲one-day specials ▲seasonless specials ▲category day.
Signature specials offer each brand's bestsellers at discounts of up to 80%, regardless of season. In particular, for items with the "Mujinjang" badge, Musinsa will run a "lowest price guarantee," offering the difference as store credit if the sale price is higher than other sales channels.
Category day will discount items by category—outerwear (coats), shoes, tops and bottoms, accessories, beauty (cosmetics), sports, kids—by up to more than 40%. Live commerce will be scheduled daily from 7–9 p.m., with up to three segments introducing more than 25 brands.
Promotions and campaigns will also run offline. In Seongsu-dong, Seoul, where Musinsa is headquartered, the "Musinsa Mujinjang Cheat Key" event will take place on the 15th–16th and 22nd–23rd. Customers can find Mujinjang mission agents around Seongsu-dong, complete missions, and use cheat keys (key cards) earned from the missions to receive random gifts.
At Musinsa Store Seongsu, an offline select shop, the "Chimchakman & Sanrio" and "AMES WORLDWIDE x QWER" pop-up stores (temporary stores) will operate during the event. At the Gangnam location, A; A; A; and MISEKY SEOUL will showcase popular seasonal items. At the Hongdae location, TANSAN MAGNESIUM and STAND OIL will hold shop-in-shop events, and at the Daegu location, an outerwear showcase will be held.
Ahead of the event, Musinsa will also run a special promotion for a pre-opening from 7 p.m. on the 14th to 6:59 p.m. on the 16th. For 48 hours, special prices will apply to flagship items from beauty, accessories, kids, and SPA (manufacturing and distribution integrated) brands, along with coupons offering up to an additional 30% off.