HiteJinro said on the 14th that operating profit in the third quarter of this year fell 22.5% from a year earlier to 54.4 billion won.

Revenue in the same period decreased 2.3% to 669.5 billion won, and net profit came to 33.9 billion won, down 22.6%.

The toad mascot of HiteJinro's Jinro Is Back soju. /Courtesy of HiteJinro

The overall slump in the alcoholic beverage market was seen as leading to weaker results. In particular, with beer demand slowing due to the weather, the company said it has strengthened the influence of Filite in the happoshu category, mainly for at-home consumption.

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