Lotte Mart said on the 14th it will launch domestic Seolhyang strawberries with "no label" (no attached label).
By removing the label attached to the strawberry packaging pack (container), the company aims to minimize waste generation and improve the efficiency of separate collection.
The strawberries are arranged as one bunch inside a transparent container. The intent is to let customers check the overall quality at a glance without any parts being covered by labels or other strawberries. Required information such as weight and origin is embossed on the pack.
Lotte Mart plans to adopt no-label packaging for key items with high annual sales to enhance recycling effects and strengthen a sustainable distribution structure.
Since last year, Lotte Mart has worked with production areas and pack manufacturers to develop dedicated recycled trays for no-label packaging. Using 50% recycled plastic as raw material, it replaced half of about 100 tons (t) of annual packaging based on existing sales volume.
No-label Seolhyang strawberries are sold at 16,990 won per 500g pack at 30 Lotte Mart stores, including Zetta Plex Seoul Station and Jamsil. Sales are expected to expand to stores nationwide within the year.