Medicube, the flagship brand of APR, the No. 1 corporations in domestic cosmetics by market capitalization, carried out a large-scale offline marketing campaign in New York, including operating a pop-up store (temporary shop) and running ads in Times Square.
APR said on the 13th that it ran a Medicube pop-up store on Broadway in New York from Oct. 24 (local time) to Nov. 2. The aim was to strengthen brand awareness ahead of the U.S. peak shopping season in the fourth quarter, including Black Friday and Christmas.
More than 12,000 people visited the pop-up store, where popular products of Medicube cosmetics and AGE-R beauty devices were on display during the event. In particular, Kendall Jenner, a famous model known to use Medicube products, visited the venue and drew attention.
Outdoor ads were placed across the city, including Times Square and the subway. Ads for Medicube products such as "AGE-R Booster Pro," "PDRN Pink Peptide Ampoule," and "Zero Pore Pad" ran on five large Times Square billboards and at more than 500 locations on major subway lines.
An APR official said, "This New York pop-up store and outdoor advertising campaign went beyond simple product promotion to further strengthen the brand's influence in the U.S. market," and added, "We will communicate with local consumers in various ways during the upcoming year-end peak season and into next year to firmly establish Medicube's brand presence."