SPC Paris Baguette said on the 12th that it selected singer Kwon Eun-bi and actor Kim Min-ju as new brand models ahead of Christmas and the holiday season.
Models Kwon Eun-bi and Kim Min-ju, who have bright and lovely images, plan to deliver a warm sensibility and a cheerful year-end mood to consumers through various activities with Paris Baguette, starting with the holiday campaign.
The two have ties from working together in the project group IZ*ONE, formed through the audition program "Produce 48." In this campaign as well, the pair's natural and lively chemistry is expected to blend and deliver a special synergy.
A Paris Baguette official said, "The natural chemistry and vibrant charm conveyed by the two models plan to bring warm excitement to consumers this winter. We will strive to provide an enjoyable and emotional brand experience throughout the holiday season."
Kwon Eun-bi has solidified her standing as a singer by taking the stage at the country's largest water-music festival "Waterbomb" for three consecutive years. Kim Min-ju is continuing active work as an actor through the film "Hear Me: Our Summer" and the drama "Undercover High School."