Emart said on the 12th that it will hold its second-half wine market from the 13th to the 19th. It plans to offer products priced lower than in the first-half event and the overseas average.
The flagship item of this event is Mollydooker The Boxer (750ml, Australia), which will be 34,400 won with payment by event card, 4,640 won cheaper than the May price of 39,040 won.
"B&G Thomas Barton Reserve Margaux (750ml, France)" is 39,840 won, and "Two Hands Hopes and Dreams (750ml, Australia)" is 27,840 won. Both can be purchased cheaper than their respective overseas averages of 68,955 won and 57,462 won.
For white and sparkling wines, it will showcase a variety of new releases that are hard to find domestically, while also applying a 30% discount. The new "Meander Deishbosch Steen (750ml, South Africa)" and Emart-exclusive "Frescobaldi Attems Cicinis 2023 (750ml, Italy)" will be sold at 24,500 won and 48,860 won, respectively, with a 30% discount when paying with an event card.
Relatively affordable daily wines such as "Duchessa Lia Piemonte Brachetto (750ml, Italy)" and "Maris Juliette (750ml, France)" will be sold for 9,900 won. These prices are lower than their respective overseas averages of 17,052 won and 24,631 won.
There are also daily specials. On the 13th, "Chateau Talbot 2020 (750ml, France)" will be 99,900 won, and a two-bottle set of "Robert Mondavi Napa Cab Sauv + Two Hands Angels' Share (each 750ml, U.S. + Australia)" will be 99,900 won.
On the weekend, the 15th-16th, "Bread & Butter Merlot (750ml, U.S.)" can be purchased for 25,800 won with Shinsegae Points. On the 17th-19th, it also prepared a mix-and-match promotion offering three bottles for 20,000 won with Shinsegae Points on a total of 20 items.
Using the Wine Grab service in the Emart application (app), customers can also purchase premium items. Wine Grab is a service that allows customers to select a pickup date and store through the Emart app and purchase items in advance.
Called the "legend of the Bordeaux Pomerol region" and coveted by the world's top collectors, three vintages (2003, 2006, 2007) of "Petrus (750mL, France)" will be offered at 11.8 million won, 9.7 million won, and 9.9 million won, respectively. "Domaine Leroy Romanée Saint-Vivant 2014 (750mL, France)," embodying the philosophy of "Burgundy top producer" Leroy, is 24 million won.
An Emart official said, "Despite the continued strong dollar, we were able to secure price competitiveness through advance negotiations and bulk purchases," and noted, "Through the wine market where customers can buy various wines at low prices, they will be able to spend an enjoyable year-end with wine."