Musinsa said on the 12th that it provided custom workwear to small business owners in the local community.
On the 5th, to mark Small Business Owners' Day, Musinsa delivered custom workwear to five small business enterprises in Seoul, Paju and Bucheon. Since August, Musinsa has been running the "Hand-Stitch Project," which produces the workwear needed for each industry by purpose and use.
Over about two months, Musinsa went through recruitment and screening to select small business owners to take part in the Hand-Stitch Project. The five are Noksan (Seoul, food service), Lazy Yogurt (Seoul, food service), Lowstate (Bucheon, exhibition and event agency), Sor Coffee (Seoul, food service) and Calming Ground (Paju, woodworking).
The workwear was produced in collaboration with Musinsa's SPA (manufacturing, distribution and retail) brand Musinsa Standard, taking into account each industry and work environment. For example, for the exhibition and event agency Lowstate, which does frequent welding and flame work, the workwear uses a durable canvas jacket and denim pants.
For Noksan, a Chinese restaurant where staff must stand for long hours in hot and humid conditions, it provided highly breathable Coolstandard pants and nylon shirts. The workwear sets consisted of tops and bottoms and hats, and each business site's logo design was applied.
A Musinsa official said, "It was a meaningful time to carry out a win-win initiative that combines fashion for small business owners, the roots of the local economy and the center of local cultural development," adding, "As a leading fashion corporations in Korea, we will continue to strengthen various community-tailored social contribution activities through clothing."