LOTTE Wellfood said on the 12th that on the 11th (local time) it successfully held the "Welcome to K Sweet Holiday" festival at Father Duffy Square in Times Square, New York.
This year's core message for Pepero's global integrated marketing is "Show your love with Pepero." The campaign was designed to let people experience Korea's sharing culture by conveying love, friendship and gratitude through Pepero. On-site, the company placed visual content featuring the brand's global ambassador, the idol group Stray Kids, throughout the venue to expand touchpoints with global fans.
The event featured product tastings, events and performances. The company handed out leaflets detailing the history of Pepero and Pepero Day and set up photo zones where visitors could take pictures with a roughly 2-meter-tall giant Pepero package sculpture, life-size cutouts of Stray Kids and the Pepero character "Ppero." In addition, the event included: ▲ a calligraphy experience where a professional calligrapher wrote visitors' English names in Hangul ▲ K-pop dance performances ▲ random play dance.
A LOTTE Wellfood official said, "We will continue to expand global campaigns centered on Pepero Day so that Pepero can establish itself as a global mega brand representing K-culture."