HANSSEM said on the 10th that it posted sales of 441.4 billion won and operating profit of 6.8 billion won in the third quarter of this year. Compared with the same period a year earlier, sales fell 2.8% and operating profit fell 6.1%. Net loss came to 54 million won, swinging to a loss.
Still, given that overall business conditions remain sluggish due to the slump in the real estate market, some say the results were relatively solid.
The company said profitability was affected by strengthening product competitiveness—such as launching new products centered on mid- to high-priced and premium brand "Kitchen"—and by reopening "Flagship Nonhyeon" after a renovation and reorganizing distribution channels around customer experience.
HANSSEM said the same day it will push to reorganize the B2B (business-to-business) institutional sector in response to the slowdown in the presales market. In the fourth quarter, it plans to revamp the office furniture segment to target the market and expand its system furniture lineup to strengthen its mid- to long-term revenue base.
A HANSSEM official said, "We will enhance our leadership in the home interior industry by increasing investment to strengthen fundamental competitiveness and maintaining an efficient management stance."