Hyundai Department Store said on the 9th it will run the "365 Recycle Campaign—extending the life of clothing," which collects resellable apparel and accessories donated by customers. It will be held at department store locations nationwide from the 11th to the 20th.
The 365 Recycle Campaign is a customer-participation, eco-friendly campaign in which customers donate resellable items such as clothing, shoes, and bags to Hyundai Department Store. The theme of this campaign is "extending the life of clothing." Each person can participate once (limited to one store). Customers who wish to participate can sign up for H Point membership and submit their donation items at each store's gift desk.
At that time, donors who submit three items of clothing or accessories (such as hats, wallets, scarves, or bags) will receive 3,000 H Points. However, items that are difficult to resell, such as clothing with heavy signs of wear, underwear, children's wear, or uniforms, are excluded. The issued H Points can be used through the end of the year.
A Hyundai Department Store official said, "We planned this campaign to spread a culture of extending the life and reusing clothing together with customers," adding, "We will continue to expand eco-friendly campaigns that leverage the characteristics of the retail industry and establish ourselves as an 'eco-friendly platform' that leads ESG (environmental, social, and governance) practices in everyday life."