Musinsa said on the 6th that last month's transaction amount on its global store increased 158% from the same month a year earlier.
Last month, Musinsa's global members and purchasing customers each doubled, and monthly active users (MAU) surpassed 5 million, more than tripling.
Musinsa analyzed that the result came from strengthening country-specific product planning to match growing global demand for K-fashion. It also said that "Snap," a K-fashion trend content feature introduced to the Musinsa global store at the end of September, served as a growth driver.
Designer brands are expanding touchpoints with overseas consumers through Musinsa Global. Last month, 34 brands recorded transaction amounts in the billion-won range, and among them, the transaction amounts of Musent, Illigo, and Crank each exceeded 5 billion won.
Musinsa added that growth of the global store was steep, centered on the Japanese market. Last month, it operated a pop-up store in Shibuya, Tokyo. After the pop-up event ended, customers visiting the global store increased, and the transaction amount in Japan rose more than fivefold from the previous month.