Chicken franchise Kkanbu Chicken has halted consultations for new franchise businesses. The plan is to focus on strengthening fundamentals rather than pushing expansion.
Kkanbu Chicken recently drew attention as Nvidia CEO Jensen Huang, Samsung Electronics Executive Chairman Lee Jae-yong, and Hyundai Motor Group Chairman Chung Eui-sun held a "chimaek meeting" together.
On the 5th, Kkanbu Chicken announced on its website that it had suspended consultations for new franchise businesses on the 4th.
Kkanbu Chicken said, "Many people tell us to 'row when the water comes in,' but what we mean by rowing is staying true to the essentials, not reckless expansion," adding, "Now is not the time to speed up, but to strengthen our commitment to quality, hygiene, service, and our responsibilities to franchisees and customers."
It added, "Due to the recent surge in interest and inquiries, we will temporarily suspend consultations for new franchises for the time being. Kkanbu Chicken will prioritize protecting the rights and interests of existing franchisees and stable logistics operations," and continued, "We will move forward again when we are ready, not in haste. Thank you for your support, and we will return as a stronger Kkanbu Chicken."
Earlier, on the 30th, Huang held an informal meeting with Lee and Chung at a Kkanbu Chicken store near Samseong-dong, Gangnam-gu, Seoul. Kkanbu Chicken recently released the "AI Kkanbu" set, reflecting the menu lineup from that time.