As consumer interest in tasty and healthy bread grows, the health breads introduced by Shinsegae Food at Boulangerie and E-Bakery are gaining popularity. Shinsegae Food is the company that operates bakeries in Emart stores.
According to Shinsegae Food on the 3rd, products in the Lactobacillus rice bakery line, first introduced in Oct. last year, have sold more than 200,000 units per month on average. Cumulative sales over one year topped 2.5 million units. This is due to rising consumer demand for meal breads in the bakery market recently.
In particular, the large pack of 20 rolls, Lactobacillus Rice Morning Rolls, is quite popular. A Shinsegae Food official said, "Cumulative sales of this bread have surpassed 1 million units, and it is popular because it is priced lower than morning rolls sold on the market." The official added, "Lactobacillus Rice Baguette (6,980 won), Lactobacillus Rice Croissant (6,980 won), Lactobacillus Rice Loaf Bread (4,500 won), and Lactobacillus Rice Sweet Red Bean Bun (8,980 won) are also getting good responses."
Lactobacillus rice bakery products use a dough made with a domestic powdered rice beverage, featuring the rice's natural nutty and clean taste. A patented gluten-degrading Lactobacillus is added to the dough, making it easier to digest.
Following the Lactobacillus rice bakery line, Shinsegae Food also recently rolled out a new health bread, Whole Wheat Grain Rice Bread, which uses powdered rice as a key ingredient. In the two months after launch, cumulative sales of Whole Wheat Grain Rice Bread were around 25,000 units.
A Shinsegae Food official said, "As interest in healthy eating habits grows, more consumers are considering nutrition as well as taste," adding, "We plan to continue developing and selling many health breads that satisfy taste, health, and price."