French derma beauty brand La Rosée marked the second anniversary of its entry into Korea and announced plans to expand its domestic stores.
On the 3rd, La Rosée held a briefing at Megabox The Boutique Mokdong Hyundai Department Store in Seoul and shared the results of its entry into Korea. The event was arranged as a venue for co-founder Colin Bertrand, who visited Korea, to personally introduce La Rosée's core values and new product lines.
La Rosée is a brand founded in 2015 by French pharmacists Colin and Mao, advocating the philosophy of "authentic skincare with only the ingredients your skin truly needs." It adheres to principles including ▲ more than 95% naturally derived ingredients ▲ clinically proven efficacy ▲ eco-friendly raw materials and refillable packaging ▲ enjoyable sensorial use, pursuing clean beauty that "does not burden either the skin or the planet."
Colin said, "We developed products with the belief that makeup should be an extension of skincare," and noted, "The new line is the result of expanding La Rosée's philosophy so that the skin's inherent healthy beauty can feel lighter and more comfortable."
The four new products unveiled in the makeup and cleansing lines are composed of ▲ Skincare Compact Powder ▲ Artisan Makeup Brush ▲ Daily Purifying Cleansing Gel ▲ Cherry Deep Cleansing Balm. All products feature low-irritant natural ingredients and a refill system.
In particular, the "Skincare Compact Powder" is the first refillable powder in French pharmacies made with 100% naturally derived ingredients, making it gentle even for sensitive skin. A formula with added skincare benefits naturally refines skin tone and texture to create a healthy glow.
At the event, Lee Ji-seon, head of La Rosée Korea, disclosed the achievements since the launch of the joint venture and future strategies. Lee said, "In just two years since entering the Korean market, we are operating stores in 20 major department stores nationwide, and we plan to expand to 26 by the end of the year," and added, "Collaborating with the French headquarters to develop products and communication strategies tailored to Korean consumer needs is the background of our rapid results."
Lee also said, "In 2026, we plan to strengthen customer experience and operational efficiency through store-specific customized sales strategies, and expand the brand's emotional consolidation with ambassadors Kim Na-young and My Q."
In the 10 years since its launch, La Rosée has entered more than 10,500 pharmacies across France, establishing itself as the No. 1 brand in growth rate within the pharmacy distribution channel. It is currently entering 11 markets, including Europe, and continues its growth as a global clean beauty brand.