AgeAtLabs, which owns the inner-beauty brand oldernew, said on the 3rd that it won the Grand Prize at the 2025 Korea Food Tech Awards.
The award recognizes the company's overall brand competitiveness, technology, and sustainable management performance. The judging panel evaluated AgeAtLabs' main strengths as ▲ mucin-based raw material research capability ▲ data-driven product development ▲ innovation in customer experience.
Since its founding, AgeAtLabs has focused on formula research using mucin as a core ingredient and on advancing its supply chain. Mucin is a glycoprotein that is the main component of mucus. The company's flagship products include "Mucin Deep Glow" and "V-cut Mucin Gummy."
Chief Executive Lee Jeong-seok of AgeAtLabs said, "This Grand Prize recognizes our efforts to pursue ingredient transparency, scientific standards, and sustainability at the same time," adding, "We will make consumer trust our top priority and build a global inner-beauty standard."
Recently, AgeAtLabs has been pushing to enter Olive Young, the No. 1 H&B store in Korea, both online and offline. It also plans to use this as a bridgehead to expand into offline distribution channels and overseas retail and online platforms in parallel.