From left, Park Sang-woo, head of Sales Strategy at Lotte Department Store, and Oh Dong-bin, head of Global Business at LINE Pay Taiwan and CPO of LINE Pay Plus, pose to mark the launch of LINE Pay Taiwan's payment service. /Courtesy of Lotte Department Store

Lotte Department Store said on the 2nd it will introduce the LINE Pay Taiwan mobile payment service.

Starting on the 6th, payments via LINE Pay Taiwan will be available at all Lotte Department Store locations. Before that, Lotte Department Store first introduced the service at the Jamsil branch on the 28th.

LINE Pay Taiwan is Taiwan's No. 1 mobile payment service, with 13.1 million users.

According to the Korea Tourism Organization (KTO), in the first half of this year Taiwan ranked third by country among visitors to Korea, and the number of visitors from Taiwan increased 26% from the same period last year.

Lotte said it plans to target demand from Taiwanese tourists by introducing LINE Pay Taiwan, while strengthening country-specific promotions to raise satisfaction among global customers.

Meanwhile, through Jan. next year, Lotte Department Store will give Lotte gift certificates worth 10% when customers purchase 200,000 won and 400,000 won or more with LINE Pay Taiwan, respectively. It will also offer an additional payback (refund) benefit of up to 30% in LINE Points depending on the payment amount.

※ This article has been translated by AI. Share your feedback here.